Image via west elm
Imagine my how my interest was piqued when I received an email from all-of-a-sudden-ubiquitous west elm [sic: they like it lower case, because, ya know] proudly announcing the furniture emporium’s “iconic NYC makeover – bringing Brooklyn to Gracie Mansion!” My goodness, I wondered, what could west elm [sic] possibly know about Brooklyn? So I did some digging around.
I had taken west elm [sic] to be some latter day Pottery Barn (remember when their stores were everywhere, their catalogues stuffed your mailbox 3 times a week, and Phoebe Buffay [hippie] hated it, while Ross and Rachel [yuppies] loved it?). PB, as I’ve affectionately never called it, had disappeared from my sight lines in recent years, but shame on me, I should’ve known better, because west elm [sic], like Pottery Barn, Williams-Sonoma, and the rest, is just another holding in 98-year-old Chuck Williams’s portfolio of tasteful, vaguely urban, mid-upscale home furnishings purveyors.
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