Profiles In Courage: Joe Nocella of 718 Cyclery
Gadzooks, Joe Nocella is a busy dude. An architect by day, custom bike shop owner after hours, little league and football coach, teacher at Pratt... I'm exhausted just typing this out. Oh, and he has two dogs, two rugrats, two cats, and one wife.
Nocella's South Slope shop, 718 Cyclery, is getting all kinds of accolades for its friendly, collaborative bike-building process.