A Mascot for the Gowanus Canal (and other BK Neighborhoods)
If adults serving on organizational committees know one thing about children, it's that the kids will listen to talking animals: The bear wants you to snuff that campfire! The firefly wants you to not get electrocuted! The camel wants to take you to flavor town!
So, perhaps it should not come as a a surprise that the folks behind the Superfund cleanup of the Gowanus Canal want to create a mascot to teach kids about the effort to scrub gonorrhea from the waters.
Most of the suggestions (so far) are talking beasts, headlined by "Sludgy the Whale," the unfortunate marine mammal who succumbed to the canal's disgustingness five years ago. (Which begs the question, will it be the whale's ghost? Zombie whale? Died-for-our-sins-and-spent-three-days-in-Gowanus-Canal Jesus whale?)