Mother + Daughter Lingerie Spread...Hot Or Absolutely Disgusting?

Image Via the Lake & Stars

The Lake and Stars, a New York-based lingerie company owned by fellow Brooklynite Maavan Zilberman, was apparently inspired by a neighborhood mother and daughter pair -- who Zilberman notes were, "always so loving and tender toward each other" -- for their most recent ad campaign. 

Not much shocks me anymore, people. I mean, on my 3 block walk from the subway to my workplace, I'm greeted (pre-coffee) by 3'x 3' cotton underwear-laden crotches of the American Eagle advertising. Then I stare up at sweaty, yet nonchalant shirtless Guess models in mid-hump on the other side of the street. As New Yorkers, we just get used to it. 

But I'll tell you...this ad kinda' grosses me the fuck out.

I mean, I get that they are trying to be avant-garde here, but I don't ever really want the words "gentle but sensual caress" and "mom" to come up in the same sentence (much less when I am describing a photo). 

This ad did get me thinking though...how might my mother-daughter relationship change this holiday home visit? Instead of bickering over a Marshall's sale rack about my love life, what if instead we just naked planked in really expensive, complicated-looking underwear? Maybe this is the secret to how to get along with parents over the holiday season.

But full disclosure, I think the product is pretty great and I absolutely went to their website. So this campaign is obviously working on some level, so props to you L&S, even though this ad makes me want to go simultaneously scrape my tongue and wash my eyeballs out.

What do you think? Avant-garde and cool? Or bumming you the fuck out? 

See the rest of the photos here and if you are so compelled, check out last season's super uplifting cult/witch/torture theme campaign.