GETTIN' IT RIGHT: YOGO MONSTER

Ok, so it hasn't escaped my attention that we spend an inordinate amount of time around here bitching-n-moaning about shit. And often this includes bitching about Park Slope businesses. Well, all that changes today! (at least for the next 11 minutes while I write this blog post). Gettin' It Right is our new semi-regularish column where we call out a Park Slope biz that deserves an online pat on the ass for doing something that's not totally fucking stupid. Today's nominee: Yogo Monster!

Yogo Monster jumped onto the Park Slope scene a couple of years ago at the height of the Pinkberry/Red Mango craze. They had a similarly designed, cutsie type shop and a version of that same, tart tasting fro yo with fruit and other misc toppings. But since they've opened, they've changed their business model several times, and this latest iteration is pretty fucking brillz: SELF-SERVE FRO YO.

Here's how it works: you walk in, they give you a GIGANTIC fucking cup, and you fill it up with as much yogurt and toppings as you want. Needless to say, you will want way the hell more than a normal "small" "medium" or "large" serving, so yep: you'll spend more money.

BUT, you get to fill up your cup with exactly what you want. Which in my case is usually a half plain tart, half choc, smidge of vanilla concoction with strawberries, like 8 pieces of mochi and a few teeny tiny leetle bitty chocolate chips. Oh, and maybe like a tiny spray of coconut shreds. Try explaining that to the nice 22 year old standing behind the counter if that shit *wasn't* self-serve. You'd get punched.

They also sell cupcakes now, which I haven't tried, but whatevs they're there. I never quite got the addition of pretzels (though my friend Karen swears that the mini pretzels dipped in the yogurt is pretty damn, delish), but again: these bitches are innovating.

Yogo also redesigned their shop (very smartly, I might add): they moved the cash register to the back, and greatly opened up the space, leaving more room for tables and chairs in the front. It's a better use of space, and manages to make the place look busy all the time because you can now look in and see all the customers (rather than having them hidden in the back).

Yes it's getting warmer, but still: on my most recent visits the place looked like it was way more hopping than I usually see it.

So nice work, Yogo! Maje thumbs up on the self-serve...hopefully you guys are making some more cash money.