FIPS CARES: Robicelli's Fundraiser

Robicelli's Cupcakes from Bklynography on Vimeo.

So sue me: I'm obsessed with Robicelli's cupcakes. Also, Allison and Matt Robicelli are really good peeps and don't mind when I make fun of kids all the time...even though they have two.

Anyway, now they need our help! And have promised me unlimited tubs of frosting if I post this! [ok, that's a lie. I mean, not a lie that I want unlimited tubs of frosting, but a lie that they promised it to me. Especially since they don't even use frosting from a tub...even though they could probably get it in one if I asked really nicely, but I digress). Here's the deal, as lifted off their donation page:

By the end of 2010:

• We were named one of the year's Best Sweet Treats by Serious Eats, alongside such pastry gods as Francois Payard & Balthazar Bakery
• We were named BEST CUPCAKE IN NYC by the readers of Serious Eats & Midtown Lunch
• We had the honor of being filmed by James Beard award nominated documentarian Liza deGuia as part of her Food Curated series, and were also selected as one of her picks for one of 2010's best food finds
• We were named one of Food's Rising Stars by James Beard Award Winner Rachel Wharton in Time Out New York
• We appeared in the online edition of Food & Wine Magazine, & editor-in-chief Dana Cowin opened 2011 by appearing on The Today Show with our Chicken n'Waffles cupcakes
• We went from having only two shops that would carry our cupcakes to over a dozen.

And THAT, my friends, is what happens when you DO NOT QUIT.

Not only have we managed to attract a great deal of press- we also caught the eye of Urban Space NYC, who asked us to open up a new flagship retail store in their new Dekalb Market in Downtown Brooklyn.  We need your support to help us take the next step in conquering the American Dream.

That's a whole lot of awesome folks. And what's even more awesome is the thank you prizes that they're offering for your cash money! Let's just say you should all stay tuned for a pic of Matt Robicelli in a bathing suit and a sombrero with a big "FIPS" emblazoned across his chest.

Anyway, yeah: give now, and give often.