[VIA NINEDAVES]
Over the years of living here in NYC, I've seen a lot of crazy promotional marketing events that attempt to spread the word about a product/movie/tv show while grabbing the attention of the general public. Usually, they feel like bad Celebrity Apprentice tasks: forced, lackluster, and in no way shape or form worth the time one would take to participate. Example: for the launch of White Collar, USA had an event in Rockefeller Center where they gave everyone a free custom-made white button down shirt. It was a 6-hour wait. Cool idea, terrible execution.
But I did a double take the other day when I read about Bravo's promotional tie-in for their new show, Interior Therapy with Jeff Lewis. Bravo's releasing 10 redesigned rides onto the streets of NYC, and giving people free rides to wherever they want. That's right - FREE. They're calling it The Interior Therapy Taxi Takeover, and it'll run all over Manhattan through Wednesday evening.
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