Here's A Chick With An iPad For A Head...

If you follow any marketing blogs, you've most likely already seen this campaign for Cosmo's newest creation: a digital magazine app for guys. To promote its new magazine, Cosmo For Guys had a chick walk around Bryant Park with an iPad for a head.

When a curious consumer touched the face, it morphed into a viewable sample of the magazine. If this were a marketing blog I would delve into how I think it's a good concept, but it would work better for a product that would be viewable on the screen while the mysterious girl walked around, such as sunglasses, makeup or hats. But since this is FIPS, I will say this: If they really wanted to gain the attention of their target market, they should have attached the iPad to a different part of a woman's body.

This is where I leave you to use your imagination..