Can A New Scarf Company Capture Park Slope’s Essence?

The future of scarves is in Brooklyn, but not Park Slope… yet. The Brooklyn Block is a new scarf company that captures video of a Brooklyn location and generates a patterned scarf from it. It’s a little futuristic for my taste…a little WTF. It’s art, it’s a scarf, it just blew my mind. Namrata Vansadia, the company’s co-founder, told FIPS that she and her partner are Pratt graduates with Urban Design and Architecture / Communication Design backgrounds who reside in Clinton Hill. Their website explains the process better than I can:

“Videos of locations across neighborhoods in Brooklyn are processed in code to generate specific patterns. The generated pattern is then printed on a scarf thus reflecting colors, layers and textures of that neighborhood. The video processed in code would generate the following pattern. The generated pattern is printed on the scarf that represents colors, layers and Textures of [a particular Brooklyn hood].”

You can get one of these locally designed patterned scarves with the essence of either Fort Greene, Red Hook, Dumbo or Dekalb Market, for the not-so-low price of $49.99.

Namrata told FIPS a scarf with the essence of Park Slope is next on their list. She promised that FIPS will be the first to know when the Park Slope scarf is up on The Brooklyn Block shop. She went on to say that “no one wants to mess with Park Slope.” She added that she thought FIPS was the coolest thing on the Internet about Brooklyn. I appreciated the love for FIPS and the fear of Park Slope. Fear is good. Fear is a great motivator. Fear might generate us a nice scarf.

If The Brooklyn Block captures the essence of Gowanus before Park Slope for a scarf that would literally stink! In the words of the Village Voice, the Gowanus canal is “bright green and smells overwhelmingly like an army of demonically-possessed feet.” That would make for an interesting scarf essence.

So FIPSters, let’s put our thinking caps on and help The Brooklyn Block come up with ideas for the essence of Park Slope. It’s getting to be that time of year so be nice…ah, screw it, be naughty if you want.

VIA NEWS 12 BROOKLYN