Does the New Key Food Sign Bother Anyone Else?

Park Slope is no stranger to weird and unattractive storefront signs. I personally don't give them much thought, but one FiPS reader has some issues with the new Key Food sign on 5th Avenue, formerly home of Off-track Betting: 

Have you seen the new key food on 5th Avenue and 12th Street? They've been gutting & rebuilding the old OTB space for a while now. It looked great until yesterday -- the sign is so obnoxious!!  "Jo, Brian, and Joseph's"  is massive!  and then Key Food Mart is miniscule.  it looks like a joke. And it's worse at night because my window looks right to it. I sat on my couch to read last night and the giant glowing “JOSEPH” was blinding.

Is anyone else bothered by this shit?