Cool or Not Cool: Gotcha Ad For "The World's Toughest Job"

Image via rehtom.netThere’s a video that went viral this week called “The World’s Toughest Job”. If you haven’t seen it, watch it now so you know what I’m talking about. If you get bored, just skip to 2:45 (aka the punch line).  

All right, so we all know that FIPSters are a mix of breeders and ballers. How do the breeders out there feel about this? Warm fuzzies and tears, or eye rolls and gagging? 

I think it's sickeningly sweet, but as a baller who just spent an awesome weekend hanging out with her mom, there WAS a part of me that went awwww. Then I wondered why this isn’t also a tribute to dads. American Greetings, why the sexism? I know this is a Mother’s Day ad, but you could’ve made it about parents and then used it for Father’s Day, too. I’m just looking out for you guys, you really need to manage your marketing budget better. 

What do you think? Is this a nice tribute to the hard work of the women who raised us, or just a hokey sentimental ploy to get people to buy cards? Cool or not cool?